Bytemerica
BytemericaGrowth & Advertising Partner

Bytemerica Radar · 4 signals

Out-of-Home (DOOH)

Digital out-of-home in Brazil: inventory, measurement, programmatic and market moves.

  1. DOOH moved R$ 4.4 billion in Brazil in 2025 — IAB Brasil's first formal estimate

    For the first time, the Digital Adspend survey (IAB Brasil/IBOPE) put a formal number on DOOH: R$ 4.4 billion moved in 2025, covering urban furniture, airports and commercial buildings.

    Source: IAB Brasil · Digital Adspend 2026

  2. Eletromidia takes over media on São Paulo metro's Line 6-Orange: 1,600+ touchpoints across 15 stations

    The contract with Concessionária Linha Uni covers deployment and operation of digital and static media on Line 6-Orange, with more than 1,600 touchpoints across 15 stations from October 2026.

    Source: ABRAMARK

  3. Eletromidia opens 55,000 screens to programmatic buying via Place Exchange by Broadsign

    The integration announced in March 2026 makes Eletromidia's premium inventory programmatically buyable — 55,000 screens across residential and commercial buildings, transport, airports, urban furniture and malls.

    Source: Place Exchange

  4. IAB Brasil publishes the 2026 edition of its programmatic DOOH guide, written by 17 companies

    The guide “Programmatic DOOH: A Guide for Advertisers – 2026 Edition” was produced by IAB Brasil's working group with 22 representatives from 17 companies, focused on the Brazilian market.

    Source: propmark

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