§ Brazil media ecosystem
Digital out-of-home in Brazil, planned to work with the rest of the budget
Screens in buildings, elevators, transport and urban spaces in partnership with Eletromidia and Focus Media — planned alongside digital media, not as a loose line in the budget.
- Eletromidia and Focus Media partnerships
- Planned together with digital media
- Auditable proof-of-play reporting
spent on DOOH in Brazil in 2025
IAB Brasil · Digital Adspend 2026, first measurement
digital screens in Eletromidia's premium inventory
Place Exchange by Broadsign · Mar 2026
projected growth of Brazilian retail media in 2026
eMarketer
Buying screens stopped being the hard part.
With Eletromidia putting 55,000 screens into programmatic buying and IAB publishing a second edition of its programmatic DOOH guide, inventory is no longer scarce. What stays hard is deciding where, when and alongside what — and then proving what ran. Buying OOH without integrating it into the rest of the plan turns it into budget nobody can read.
How we work
Market and audience before screens
We start from your audience and the geography of your business, not from the map of available screens. Inventory comes second, to serve the plan.
Combined with digital media
We run TikTok and Kwai in the same house. The DOOH calendar is built alongside the paid media calendar, so physical and digital exposure hit the same person in the same week.
Inventory through direct partnerships
Eletromidia and Focus Media — residential and commercial buildings, elevators and lobbies, transport, airports, urban furniture and malls.
Proof of play
Occupancy and reach reporting with evidence from the market. That is the difference between saying it ran and showing that it ran.
What's included
- Planning of markets, audience profile and flight period
- Negotiation and buying with the media operators
- Creative adaptation to screen formats
- Calendar integrated with the digital campaigns
- Occupancy, reach and proof-of-play reporting
- Invoice issued by our Brazilian operation
Who this is for
It fits if
- Your brand needs physical presence in defined markets
- You already invest in digital media and want to reinforce the same audience
- A launch or seasonal peak justifies concentrated exposure
It doesn't fit if
- You expect directly attributable, click-by-click conversion
- The budget covers one channel only and performance is the priority
- There is no defined market or period — DOOH is not a cheap always-on channel
Latest signals from Radar
See all signals →- Aug 10DOOH moved R$ 4.4 billion in Brazil in 2025 — IAB Brasil's first formal estimateIAB Brasil · Digital Adspend 2026
- Aug 10Eletromidia takes over media on São Paulo metro's Line 6-Orange: 1,600+ touchpoints across 15 stationsABRAMARK
- Aug 10Eletromidia opens 55,000 screens to programmatic buying via Place Exchange by BroadsignPlace Exchange
- Aug 10IAB Brasil publishes the 2026 edition of its programmatic DOOH guide, written by 17 companiespropmark
Frequently asked questions
- Can DOOH results be measured?
- Delivery, occupancy and estimated market reach can be measured, with evidence. What does not exist is click-by-click attribution as in digital media. That is why we plan DOOH alongside digital channels: the read on impact comes from the combination, not from the screen in isolation.
- What is the minimum investment?
- It depends on market and period — circuit cost varies widely by city, environment and seasonality. We build the proposal from your objective and budget, with no pre-packaged bundle.
- Are you an Eletromidia reseller?
- We work in partnership with Eletromidia and Focus Media to access inventory. Our role is to plan, negotiate and evidence — we do not own the screens.
- Can DOOH be bought programmatically?
- Yes, and increasingly so: Eletromidia opened its premium inventory to programmatic buying via Place Exchange in March 2026. We assess case by case whether direct or programmatic buying serves the plan better.
Have a launch or a market in mind?
Tell us the city, the period and the objective. We will build a market plan with reach estimates — and say plainly if DOOH is not the right channel for that case.