Eletromidia opens 55,000 screens to programmatic buying via Place Exchange by Broadsign

The integration announced in March 2026 makes Eletromidia's premium inventory programmatically buyable — 55,000 screens across residential and commercial buildings, transport, airports, urban furniture and malls.

Place Exchange by Broadsign announced in March 2026 its integration with Eletromidia, opening the company's premium inventory to programmatic buying at national scale. That is 55,000 digital screens across residential and commercial buildings, transport systems, airports, urban furniture and shopping centres — reachable through the same buying flows used for other digital channels.

What this means for advertisers in Brazil: the country's leading DOOH inventory now sits on the same operating table as digital campaigns. Elevator screens can be synchronised with TikTok/Kwai campaigns by region and time of day, using audience data instead of a fixed per-site contract.