Eletromidia takes over media on São Paulo metro's Line 6-Orange: 1,600+ touchpoints across 15 stations

The contract with Concessionária Linha Uni covers deployment and operation of digital and static media on Line 6-Orange, with more than 1,600 touchpoints across 15 stations from October 2026.

Eletromidia signed a contract with Concessionária Linha Uni to deploy, operate and maintain the digital and static media systems of São Paulo metro's Line 6-Orange — more than 1,600 touchpoints across 15 stations, operating from October 2026. The line will connect the north-west zone to the city centre.

What this means for advertisers in Brazil: public transport is DOOH's cheapest captive audience per impact. A new line means new inventory before the market has priced the audience — windows like this usually carry favourable opening CPMs for advertisers who plan ahead.