§ Kwai Ads
Kwai Ads in Brazil, through the platform's official advertising agency
Media buying on Kwai for Business with a direct relationship to the platform — including access to KCX, the program that covers creative production for brands investing in media.
- Kwai's official advertising agency
- Access to the KCX program
- Operating locally since 2019
creative production cost under the KCX program
Kwai for Business · KCX, Feb 2026
of Brazil's digital ad spend goes to social
IAB Brasil · Digital Adspend 2026
year Kwai opened its advertising platform in Brazil
Mobile Time
Kwai is the channel almost nobody is running properly.
While competition for inventory and CPM concentrates on a handful of platforms, Kwai keeps expanding its commercial ecosystem with less auction pressure. The obstacle is not inventory — it is that most agencies in Brazil have no relationship with the platform to run it well.
How we work
Official relationship, not resale
We are Kwai's official advertising agency in Brazil. Formats, support and commercial programs reach us through the official channel.
KCX: creative at no production cost
Kwai Creative Exchange covers creative development for brands investing in media — the cost is folded into the media proposal rather than billed separately. We handle submission and fit of the material.
Cross-testing against TikTok
We run both short-video platforms, which lets us compare creative and audience across them on one yardstick instead of treating each as a silo.
Reporting you can audit
Same standard as the rest of the operation: real campaign metrics and transparency on spend.
What's included
- Kwai for Business account setup and structure
- Campaign strategy and media buying
- KCX submission and follow-up where applicable
- Creative production and adaptation in Brazilian Portuguese
- Regular reporting with a written read of results
- Invoice issued by our Brazilian operation
Who this is for
It fits if
- You want short-video reach outside the most crowded CPM auction
- Creative production is a bottleneck — KCX takes part of that off your plate
- You already invest in TikTok and want a second channel run by the same team
It doesn't fit if
- You expect the same inventory volume as the country's largest platform
- There is no appetite for producing channel-specific creative
- The budget cannot support running two channels in parallel
Latest signals from Radar
See all signals →- Aug 10Kwai launches KCX: subsidised creative production for brands investing in media on the platformABRAMARK
- Aug 10TikTok Ad Awards 2026 opens with new categories for generative AI and TikTok ShopMeio & Mensagem
- Aug 10TikTok reaches roughly 131 million adults with ads in Brazil, Digital 2026 reportsDataReportal · Digital 2026 Brazil
- Aug 10Live commerce on TikTok Shop Brazil: daily GMV from lives grew 96x since launchTikTok Newsroom Brasil
- Aug 10TikTok World 2026: TopReach, Branded Buzz and Smart+ widen the format menu for advertisersTikTok Newsroom Brasil
Frequently asked questions
- What exactly is KCX?
- Kwai Creative Exchange — a program Kwai for Business launched in February 2026 that extends creative production to brands at no production cost; the cost is folded into the media investment proposal. It covers creator content and special projects, with partners including Porta dos Fundos and Endemol Shine Brasil.
- Does every brand get KCX?
- Not automatically. It depends on investment level and on Kwai's own approval. As the official agency we submit and follow up the request — but the decision is the platform's.
- Is Kwai worth it if I already invest in TikTok?
- Usually as a complementary channel, not a replacement. An honest read is only possible after a test with creative built for the channel — we recommend running both in parallel before deciding the split.
- Whose ad account is it?
- Yours. We set up and operate the account, but ownership and access stay with you.
Want to test Kwai with the official agency?
Tell us the objective and the budget. We will also assess whether your case qualifies for KCX.