Bytemerica Radar · 2 signals
SMS & Messaging
SMS, RCS and messaging for marketing and CRM in Brazil: deliverability, rules and results.
Brazil hit 145 million active RCS users in June 2026 — 10 million more than at the end of 2025 — with over a thousand companies using the channel, among them iFood, Globoplay and Motorola.
Source: Mobile Time
With 135 million enabled devices, RCS is moving Brazilian messaging from one-way blasts to complete journeys inside the conversation — selling, guiding and resolving without leaving the chat.
Source: AdNews