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§ 01 New-channel marketing in Brazil

Short video, live and elevator screens are changing marketing in Brazil.

Understand Brazil. Get business done.

Bytemerica is the new-channel marketing partner in Brazil. Since 2019 we have worked with ByteDance here: short-video ads, creator content, screens in buildings and elevators, and SMS.

Get a Brazil media planWhatsApp

Official TikTok advertising partner in Brazil
Kwai's official advertising agency in Brazil
Official Focus Media partner in Brazil
Operating in Brazil since 2019

Platforms and brands we work with

  • ByteDance
  • Kwai
  • TikTok
  • OPPO
  • Infinix
  • NewsBreak
  • IIIF150

§ 02 Where attention went

Brazil's attention is moving to new channels.

  • 131Madults reachable with TikTok ads in BrazilDataReportal · Digital 2026 Brazil
  • 49%of Brazil's R$ 42.7 bn digital ad spend in 2025 went to videoIAB Brasil · Digital Adspend 2026
  • 96xgrowth in daily live GMV on TikTok Shop BrazilTikTok Newsroom · May 2025 to Mar 2026
  • R$ 4.4 bndigital out-of-home in 2025, the first year IAB measured itIAB Brasil · Digital Adspend 2026

Our operation

  • SMS · Brazil128,305,600 delivered
  • DOOH · São Paulo29,300 screens
  • Creators · Brazil2,340 active

Brazil is not one market, either: Kwai reaches beyond the capitals and screens are booked city by city. We plan by region.

§ 03 The old playbook

On platforms run by algorithms, the old playbook is expensive.

  • Creative recycled from another networkMade native to each platform.
  • Creative delivered once, run for a monthProduced continuously, tested often.
  • Optimization once a weekBuying and optimization every day.
  • Budgets too fragmented for the algorithm to learnBudget concentrated so the algorithm leaves the learning phase.
  • Reports that look good, spend nobody can traceEvery real accounted for.

What works instead?

Native creative.

Official buying.

Auditable data.

These are the rules of algorithmic platforms. We have worked with ByteDance in Brazil since 2019, and we run campaigns on these platforms every day.

Your plan ends here — on the screen of the person you want to reach

§ 04 The channels

The feed, the elevator, the phone.

§ 05 You can check

Everything in black and white.

Before you trust us, check who does the work.

TikTok
Official TikTok advertising partner in BrazilCampaigns in the TikTok ecosystem
Kwai
Official Kwai advertising agency in BrazilA direct relationship with the platform
Focus Media
Official Focus Media partner in BrazilScreens in buildings and elevators
Screens
EletromidiaDigital out-of-home across the city
Time
In Brazil since 201950+ brands served · R$ 100M+ in media managed
Company
CB Intermediações e Negócios EIRELICNPJ 33.045.913/0001-83 · LGPD (Lei 13.709/2018), DPO available

Client stories

Brand client

A Chinese brand, 200 Brazilian creators

200local creators signed, from 500+ shortlisted

  1. Before

    The client needed a large number of local creators to film unboxing and product videos for social media, but had no local way to pay them, recruit them or brief them — so recruiting was slow.

  2. What we did

    We studied the product and shortlisted 500+ creators who fit it; wrote a product guide and a brand introduction; and signed a power of attorney with the client in Brazil attesting to the product's performance and the brand authorization, which settled the creators' doubts. We paid them locally, and each signed a cooperation agreement with us.

  3. Result

    200 creators recruited quickly — more than the client expected — and the project delivered.

A new channel entering Brazil

A Chinese brand's advertising business in Brazil

R$ 20M+a year in ad revenue, after one year of operation

  1. Before

    The brand needed to sell its advertising product in Brazil, but local companies wanted local support and a Brazilian invoice before they would pay — and the business stalled.

  2. What we did

    We set up a local agency for it: local product managers talk to the clients and work with the brand's team in China. We also collect payment and issue invoices locally, so it can operate compliantly in Brazil — and large companies came within reach.

  3. Result

    After a year of operation, its ad revenue is above R$ 20 million a year.

A new channel entering Brazil

A US news app

2 yrs+after which Brazil is one of its largest overseas markets

  1. Before

    It had no trusted local news partners — scraped news varied widely in quality — no local advertisers for the ad business it needed to build, and no Portuguese speakers to filter content efficiently.

  2. What we did

    We built it a 10-person local content team: news-publisher partnerships, local content operations and filtering, and local ad sales.

  3. Result

    More than two years on, Brazil is one of its largest overseas markets.

Clients and brands are not named.

  • Official TikTok advertising partner in Brazil

    ByteDance

    5+ yrsStrategic partnership in Brazil

    Supporting ByteDance's product operations in the Brazilian market, navigating complex regulations and providing local market implementation support.

    “The Brazilian market is characterized by complex regulations and significant legal risks. The Bytemerica team has been instrumental in supporting the implementation of our products in this market.”Product Operations Manager, ByteDance
  • Official Kwai advertising agency in Brazil

    Kwai (Kuaishou)

    60M+Kwai users in Brazil

    Kwai's official advertising agency in Brazil. Building and expanding Kwai's commercial ecosystem, connecting brands with 60 million Brazilian users.

    “Kwai has already amassed over 60 million users in Brazil. As Kwai's official advertising agency in Brazil, Bytemerica has been key to expanding our commercial ecosystem.”International Commercialization Manager, Kwai
  • Full launch

    OPPO & Infinix

    2Smartphone brands launched

    End-to-end market entry strategy for Chinese smartphone brands — from localized branding and paid media to influencer partnerships and retail distribution.

  • A formal contract, no fine print

    A company formally registered in Brazil, with a clear contract for every campaign and every operation.

  • Transparency on spend

    You see where every real of media investment goes — no hidden fees and no opaque intermediation.

  • Auditable reports, not vanity

    Real campaign and delivery metrics — not numbers inflated to look good in a meeting.

Managing a campaign is not the same as guaranteeing a result. Every campaign is subject to the platforms' rules and to media partners' availability.

§ 06 Before you start

Coming into Brazil from outside, companies ask:

  • Do we need a Brazilian entity to run ads?No — not to start.
  • How do we pay from abroad?Agreed case by case, in the contract.
  • Who owns the ad accounts?You do.
  • Who on the team speaks our language?Portuguese, English or Chinese — as you prefer.
  • TikTok, Kwai, screens, SMS — where do we start?With one channel.
  • When something goes wrong, who answers?The same team, accountable for the execution.

§ 07 Next step

Four steps. No fine print.

The path every client follows after requesting a quote.

  1. Diagnosis

    We go through your objective, market and budget. About 20 minutes on a first call.

    20 MINUTES

  2. Proposal

    A plan with channels (TikTok/Kwai Ads, messaging, DOOH), budget and explicit targets.

    WITHIN 2 BUSINESS DAYS

  3. Execution

    We set up the campaigns and activate the screens in scope.

    LOCAL TEAM

  4. Reporting and optimization

    Continuous follow-up with auditable metrics and course corrections based on what the data shows.

    ONGOING

§ 08 Your turn

What do you want to make happen in Brazil?

Understand Brazil. Get business done.

  • Portuguese, English, Chinese
  • A proposal within 2 business days
  • No Brazilian entity needed to start

Prefer to talk first? WhatsApp

Questions

Frequently asked questions

We have no legal entity in Brazil. Can we still advertise?
Yes. We run the media through our Brazilian operation and invoice you for it, so you can start before your own entity exists. If you also want to set one up, company registration, tax compliance and building a local team are services we provide.
How do we pay from outside Brazil?
Terms are set in the contract before anything starts. Brazilian entities settle in BRL against a local invoice; for companies paying from abroad we agree the arrangement case by case as part of the proposal.
Who owns the ad accounts and the data?
You do. We operate as a partner agency with access you grant and can revoke at any time. Accounts, pixels, audiences and creative assets stay yours.
What languages does the team work in?
Portuguese, English and Chinese. Reporting and day-to-day contact happen in whichever of the three you prefer.
Can we start with one channel?
Yes, and often you should. We would rather prove one channel works than spread a first budget across four.
How are contracts, invoices and payments handled?
By the book. Contracts, invoices and payments follow Brazilian law and regulation. Our Brazilian company signs the contract and issues the required tax documents. Arrangements for payments from abroad are agreed case by case in the proposal and recorded in the contract.

Have clients entering Brazil? Offer them Bytemerica's channels. For agencies and resellers with a Brazilian CNPJ.

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