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§ 01 Advertising and market entry in Brazil

Start advertising in Brazil without a Brazilian entity.

You say it. Brazil moves.

Official TikTok advertising partner and Kwai's official advertising agency in Brazil. Paid media, screens in buildings and elevators, SMS and creators — and help setting up a company if you need one. One local team, since 2019.

Get a Brazil media planWhatsApp
  • Official TikTok Ads Partner
  • Official Kwai Ads Agency
  • Operating since 2019

Platforms and brands we work with

  • ByteDance
  • Kwai
  • TikTok
  • OPPO
  • Infinix
  • NewsBreak
  • IIIF150

§ 02 From outside

Brazil, seen from outside:

  • Do we need a Brazilian entity to run ads?
  • How do we pay from abroad?
  • Who owns the ad accounts?
  • Who on the team speaks our language?
  • TikTok, Kwai, screens, SMS — where do we start?
  • Five vendors, one campaign — who is accountable?

Where do you start?

One team.One plan.Three languages.

You say what you want to happen in Brazil. A team that has worked here since 2019 turns it into a plan — and one team is accountable for the execution.

§ 03 Brazil on one screen

A continent-sized market, explained by people who work in it every day.

  • 131Madults reachable with TikTok ads in BrazilDataReportal · Digital 2026 Brazil
  • R$ 42.7 bndigital advertising in Brazil in 2025, +12.7%IAB Brasil · Digital Adspend 2026
  • 49%of that spend goes to videoIAB Brasil · Digital Adspend 2026
  • R$ 4.4 bndigital out-of-home in 2025, the first year IAB measured itIAB Brasil · Digital Adspend 2026

Our operation

  • SMS · Brazil128,305,600 delivered
  • DOOH · São Paulo29,300 screens
  • Creators · Brazil2,340 active
  • TikTok Ads · Brasília
  • Kwai Ads · Recife

Brazil is not one market. Kwai reaches beyond the capitals; screens are booked city by city. We plan by region.

§ 04 From plan to street

From plan to street.

Your plan becomes an ad in the feed, a screen in the elevator and a message on the phone.

§ 05 Market entry

Need more than media? We lay the groundwork.

You can advertise without a Brazilian entity. If you decide to set one up, we handle it with local law and accounting firms, alongside the team that runs your media.

  1. Company registration

    Your own Brazilian company, if and when you want one — filed with our local law and accounting partners.

  2. Tax and regulatory compliance

    Handled with the same partners. The rules are complex; we have worked within them since 2019.

  3. Local hiring

    Recruiting and establishing a team in Brazil.

  4. Commercial connections

    Introductions to retail and distribution partners.

Scope and fees are set in a contract before anything starts.

Talk to us about market entry →

§ 06 You can check

Everything in black and white.

Before you trust us, check who does the work.

TikTok
Official TikTok advertising partner in BrazilCampaigns in the TikTok ecosystem
Kwai
Official Kwai advertising agency in BrazilA direct relationship with the platform
Screens
Eletromidia and Focus MediaBuildings, elevators and urban spaces
Time
In Brazil since 201950+ brands served · R$ 100M+ in media managed
Company
CB Intermediações e Negócios EIRELICNPJ 33.045.913/0001-83 · LGPD (Lei 13.709/2018), DPO available

  • Official Partner

    ByteDance

    5+ yrsStrategic partnership in Brazil

    Supporting ByteDance's product operations in the Brazilian market, navigating complex regulations and providing local market implementation support.

    “The Brazilian market is characterized by complex regulations and significant legal risks. The Bytemerica team has been instrumental in supporting the implementation of our products in this market.”

    Product Operations Manager, ByteDance

  • Official Agency

    Kwai (Kuaishou)

    60M+Kwai users in Brazil

    Kwai's official advertising agency in Brazil. Building and expanding Kwai's commercial ecosystem, connecting brands with 60 million Brazilian users.

    “Kwai has already amassed over 60 million users in Brazil. As Kwai's official advertising agency in Brazil, Bytemerica has been key to expanding our commercial ecosystem.”

    International Commercialization Manager, Kwai

  • Market Entry

    OPPO & Infinix

    2Smartphone brands launched

    End-to-end market entry strategy for Chinese smartphone brands — from localized branding and paid media to influencer partnerships and retail distribution.

  • A formal contract, no fine print

    A company formally registered in Brazil, with a clear contract for every campaign and every operation.

  • Transparency on spend

    You see where every real of media investment goes — no hidden fees and no opaque intermediation.

  • Auditable reports, not vanity

    Real campaign and delivery metrics — not numbers inflated to look good in a meeting.

Managing a campaign is not the same as guaranteeing a result. Every campaign is subject to the platforms' rules and to media partners' availability.

How it works

Four steps. No fine print.

The path every client follows after requesting a quote.

  1. Diagnosis

    We go through your objective, market and budget. About 20 minutes on a first call.

    20 MINUTES

  2. Proposal

    A plan with channels (TikTok/Kwai Ads, messaging, DOOH), budget and explicit targets.

    WITHIN 2 BUSINESS DAYS

  3. Execution

    We set up campaigns, activate screens or stand up the full operation, depending on scope.

    LOCAL TEAM

  4. Reporting and optimization

    Continuous follow-up with auditable metrics and course corrections based on what the data shows.

    ONGOING

Questions

Frequently asked questions

We have no legal entity in Brazil. Can we still advertise?
Yes. We run the media through our Brazilian operation and invoice you for it, so you can start before your own entity exists. If you also want to set one up, company registration, tax compliance and building a local team are services we provide.
How do we pay from outside Brazil?
Terms are set in the contract before anything starts. Brazilian entities settle in BRL against a local invoice; for companies paying from abroad we agree the arrangement case by case as part of the proposal.
Who owns the ad accounts and the data?
You do. We operate as a partner agency with access you grant and can revoke at any time. Accounts, pixels, audiences and creative assets stay yours.
What languages does the team work in?
Portuguese, English and Chinese. Reporting and day-to-day contact happen in whichever of the three you prefer.
Can we start with one channel?
Yes, and often you should. We would rather prove one channel works than spread a first budget across four.
How are contracts, invoices and payments handled?
By the book. Contracts, invoices and payments follow Brazilian law and regulation. Our Brazilian company signs the contract and issues the required tax documents. Arrangements for payments from abroad are agreed case by case in the proposal and recorded in the contract.

Your turn

What do you want to make happen in Brazil?

You say it. Brazil moves.

  • Portuguese, English, Chinese
  • A proposal within 2 business days
  • No Brazilian entity needed to start

Prefer to talk first? WhatsApp

Have clients entering Brazil? Offer them Bytemerica's channels. For agencies and resellers with a Brazilian CNPJ.

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